Professional Background
I began my career in the early 2010s building influencer and native advertising campaigns for lifestyle, beauty, health, and apparel brands. I have since developed a broad range of skills in communications and direct-to-consumer marketing, working in both startup environments and publicly traded companies. I have been fortunate to learn and develop a holistic set of skills that help me to quickly identify pain points, increase brand equity, and drive revenue.
I am a leader in the areas of brand marketing + communications, media relations, crisis communications, executive communications, internal communications, creator and influencer marketing, social strategy, reputation management, talent management, events, strategic partnerships, and paid media. I also have extensive experience in the Asia Pacific (APAC) region.
Brands
Below are some of the brands on which I have worked, encompassing projects from writing advertising copy to overseeing global product launches. Please feel free to contact me if you would like more detailed information.
-
Bayer Aspirin
CocoaVia
DerMend
Estroven
EyePromise
Lubrigyn
Osteo Bi-Flex
Tru Niagen
Walgreens
-
CVS
Dyson
eSalon
Honey Birdette
LELO
Playboy
Walgreens
Yandy
Yon-Ka Paris
-
Alzheimer’s Association
American Academy of Dermatology (AAD)
ChromaDex
Estring® (Pfizer)
Otezla® (Amgen)
Ultherapy® (Merz Aesthetics)
Quest Diagnostics
Vagifem® (Novo Nordisk)